What are the characteristics of this product?
The real innovation is that Ricard can now be presented and served in CHR establishments by the bottle. In this market Ricard was only present in by the glass consumption. We hope that with this new product we can attract new consumers.
What is the added value for the consumer?
This bottle offers consumers the opportunity to enjoy Ricard without having to order by the glass. Plus the consumer will be able to dose their Ricard according to their own taste, adding more or less water and embellishing it, if desired, with syrups in order to enjoy a different flavor.
What methods will you use to promote this product?
The product launch will be supported by specific POS elements (posters, racks, light-boxes) showcased in client establishments; in June we will put in place a promotion exclusively for the best CHR customers. The bottle will be presented along with miniature bottles of syrups and different appetizers.
