Ricard, the leading producer of spirits in France, continues to support the out-of-home market (CHR: café, hotel, restaurant). The February, 2010 launch of a new 35cl bottle, developed with the VOA specifically for this distribution channel, was quite an event; it is the first bottle on the anise-based spirits market designed for table service.
This new Ricard 35cl bottle introduces something truly fresh not only into the ritual surrounding the service of Ricard—which can now be served in CHR establishments by the bottle—but in the ritual of enjoying Ricard as well: consumers can now order it in the 35cl bottle and not only by the glass.
