2009 November
Bordelaise Azur from Puy Gaudin
Interview with Mr. Youssofi, sales director of Puy Gaudin
The Market Leader in Pineau des Charentes with a 25% market share, the Puy Gaudin company has developed, packaged and marketed Pineau des Charentes and Cognac since 1967. Its products are sold in France as well as exported for mass-market retailers.
This is recognition of the quality of the product, which can also be measured by a number of medals! It was not until 2006, however, that a brand of Pineau carrying the name PUY GAUDIN was developed.
A slender body, an enhanced femininity
A competitor analysis is fundamental and takes time. Aperitifs, other Pineau, everything counts! A seductive bottle is essential for this sector. Mediator between the pubic and the brand, the bottle is the first contact, the first impression; it must be good.
The Bordelaise Azur is the happy elect. Its natural elegance—due to its fluid form, without interruption; its slender body; its long and fine neck—is spotted immediately. This femininity is enhanced by white and transparent glass. The contact with VOA was naturally made by the intermediary Saint Gobain Cognac, already a supplier of Puy Gaudin.
