2008

The Secret World of Sales Administration

Sales administration: not very engaging at first sight

At first sight, we have the tendency to think that it's like politics.  Administration....that arcane machine of complex wheels and a hierarchy of polished savants!

Must managing sales be slow and painful?  It is nothing of the sort!  Quite the contrary. We went to ask for some explanations from Pierrette Marty and Jean-Claude Nicoules and they completely shelved this idea! Respectively Managers of the Sales Department and Sales Administration, with their teams they work and work again certain particular points.

Engagement, reactivity, simplicity and communication are key words

Engagement comes first:  complete involvement with clients to maintain a constant quality of service.  Next there is reactivity:  requests for information, availabilty and samples cannot wait and require quick and relevant answers.

Finally, simplicity is a must!  Relationships are a key element for all the members of this department.  Direct communication and clear reports save in time and efficiency.

Time-Saving custom software at the clients' service

Far from being a bureaucratic service, the ADV maintans dialogue with the clients and is completely attentive to their needs.  As Pierrette Marty likes to say, "We practice a form of sedentary commerce!"  It's true.  The client doesn't need to find a wall between himself and the salesperson, but a door  A mediation made possible by custom tools.

The extranet already allows for greater possibilities.  A user-friendliness vetted by internal and external users, already highlighted in the last communique of « Verre vous » , and much more.  The time saved in the ordering process, for example, is noticeably reflected in the sales forecasts.

Sales forecasts thanks to the "adjustable wrench."

Anticipating the moves of VOA clients, to go in the direction of their expectations: herein lies the challenge of tomorrow!  Jean-Claude Nicoules has thrown himself into this project by creating an interface coupled with the existing software package.  Precisely detailing client histories, it allows for a better synthesis of information and the power to translate this into anticipating client needs.

The little bonus:  all this is done with humor seeing as this tool has been given the name "the adjustable wrench."  Good humor can be found even in the heart of Sales Administration.

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